Projects
Zeppelin Digit
Head of Product Delivery
Leading a team of Product Owners, Scrum Masters and UX Designers as the interim Head of Product Delivery. Developing a digital product strategy and executing the roadmap to help shape the company’s digital transformation.
2021-2022
Miele X
E-Commerce Product Manager
Relaunched international D2C e-commerce webshops at Miele's newly launched digital hub in Amsterdam. Led the migration to a new e-commerce solution end-to-end. Designed and led conversion rate improvements to incrementally increase webshop turnover.
2020-2021
Convercus
Head of Product
I led the product development of the company's SaaS customer loyalty platform. Built the startup's product organisation from scratch. Redesigned and relaunched the Convercus website. Responsible for developing and launching new API-first SaaS products.
2019-2020
ProSiebenSat1
Product Owner
Introduced a highly scalable content management system for all ProSiebenSat1 digital platforms: ProSiebenSat1 websites, OTT apps, native apps, HbbTV red button portals. Integrated the new CMS into the existing technology stack.
2019
wee.com
Digital Marketing Lead
Established performance marketing in 8 target markets. Planned and executed online marketing campaigns in SEA, display, e-mail and retargeting. Coached internal employees in web analytics, A/B testing, online marketing tools. Setup webtracking with GTM and GA for 18 country websites.
2018-2019
AutoScout24
Product Lead Machine Learning Products
Launched new machine learning products for Europe's largest automotive marketplace. Led product innovation and ideation workshops. Developed a product marketing strategy and rollout data driven products internationally. Scrum introduction from scratch. Performed A/B and usability tests.
2017-2018
AutoScout24
Product Manager CMS
Product ownership to evaluate and introduce a new CMS. Led the implementation and continuously improved the team’s Kanban workflow. Carried out employee training on the new CMS.
2016-2017
Bundesliga
Product and UX Consulting
Agile product development for the official Bundesliga website. B2C digital strategy development and product positioning. Optimization of all registration processes, leading to a double-digit conversion rate increase. Creation of interactive Axure prototypes for web and mobile features.
2015-2016
Telefónica
Technical Project Lead
Freelance project lead in 2015. Project goal: sales and online marketing cooperation to offer Telefónica contracts on amazon.de. IT system integration between Telefónica and Amazon. Interface development with internationally distributed teams (India, USA). Lead solution and requirements workshops.
2015
M-net
Agile Methodology Coaching
Coached on Agile methodologies and processes. Guided the online services department into Agile methodology. Provided hands-on support to work with Kanban. Consulted on roadmap planning approaches.
2015
Telefónica
Business Analyst
Performed requirements gathering across departments during a group-wide IT change management project. Analyze business architecture and technology landscape. Conduct stakeholder interviews to ensure harmonized requirements.
2015
Articles
Experience
Freelance Product Manager
Freelance product leader bridging technology, usability and management. Helping organizations to build great products by understanding their customer's needs and delivering solutions that address them. Excels at product strategy, product management coaching and hands-on product work.
ProSiebenSat1
maxdome was the leading VOD offering in Germany and is now part of Joyn. I led two website relaunches, moved the frontend development team to Scrum and performed web search engine optimization. I introduced a new cross-platform search engine, leveraged the website personalization and performed A/B tests which resulted in a double-digit sign-up conversion rate uplift.
BTD Newmedia GmbH
BTD Newmedia was a leading agency for digital sports solutions and has been acquired by Sportradar Group. I was responsible for the client relation with German Bundesliga Soccer Club Werder Bremen, led Android and iOS app launches, the development of the mobile website, the relaunch of the newly designed e-commerce portal and optimized all portals for search engines.
arvato
arvato is a global IT services company with over 60 thousand employees and an overall turnover of more than 3 billion euros. As a graduate and member of the online services team we won tenders from Coca-Cola, Microsoft and Bosch, which became long term clients for the company.