Miele X

E-Commerce Product Manager

Relaunched international D2C e-commerce webshops at Miele's newly launched digital hub in Amsterdam. Led the migration to a new e-commerce solution end-to-end. Designed and led conversion rate improvements to incrementally increase webshop turnover.



Head of Product

I led the product development of the company's SaaS customer loyalty platform. Built the product organisation from scratch. Redesigned and relaunched the Convercus website. Responsible for developing and launching new API-first SaaS products.



Product Owner

Introduced a highly scalable content management system for all ProSiebenSat1 digital platforms: ProSiebenSat1 websites, OTT apps, native apps, HbbTV red button portals. Integrated the new CMS into the existing technology stack.


Digital Marketing Lead

Established performance marketing in 8 target markets. Planned and executed online marketing campaigns in SEA, display, e-mail and retargeting. Coached internal employees in web analytics, A/B testing, online marketing tools. Setup webtracking with GTM and GA for 18 country websites.



Product Lead Machine Learning Products

Launched new machine learning products for Europe's largest automotive marketplace. Led product innovation and ideation workshops. Developed a product marketing strategy and rollout data driven products internationally. Scrum introduction from scratch. Performed A/B and usability tests.



Product Manager CMS

Product ownership to evaluate and introduce a new CMS. Led the implementation and continuously improved the team’s Kanban workflow. Carried out employee training on the new CMS.



Product and UX Consulting

Agile product development for the official Bundesliga website. B2C digital strategy development and product positioning. Optimization of all registration processes, leading to a double-digit conversion rate increase. Creation of interactive Axure prototypes for web and mobile features.



Technical Project Lead

Freelance project lead in 2015. Project goal: sales and online marketing cooperation to offer Telefónica contracts on IT system integration between Telefónica and Amazon. Interface development with internationally distributed teams (India, USA). Lead solution and requirements workshops.



Agile Methodology Coaching

Coached on Agile methodologies and processes. Guided the online services department into Agile methodology. Provided hands-on support to work with Kanban. Consulted on roadmap planning approaches.



Business Analyst

Performed requirements gathering across departments during a group-wide IT change management project. Analyze business architecture and technology landscape. Conduct stakeholder interviews to ensure harmonized requirements.



Freelance Product Manager

Munich based senior product manager with 13 years of experience in the digital industry. Helping organizations build great products by developing their people, teams and processes. Focusing on product development and discovery methodologies, product vision, product manager coaching and hands-on product work for new or strategic products.


maxdome was the leading VOD offering in Germany and is now part of Joyn. I led two website relaunches, moved the frontend development team to Scrum and performed web search engine optimization. I introduced a new cross-platform search engine, leveraged the website personalization and performed A/B tests which resulted in a double-digit sign-up conversion rate uplift.

BTD Newmedia GmbH

BTD Newmedia was a leading agency for digital sports solutions and has been acquired by Sportradar Group. I was responsible for the client relation with German Bundesliga Soccer Club Werder Bremen, led Android and iOS app launches, the development of the mobile website, the relaunch of the newly designed e-commerce portal and optimized all portals for search engines.


arvato is a global IT services company with over 60 thousand employees and an overall turnover of more than 3 billion euros. As a graduate and member of the online services team we won tenders from Coca-Cola, Microsoft and Bosch, which became long term clients for the company.