waipu.tv – Product Manager Smart TV
2022 - 2024 | Munich
waipu.tv is one of Germany’s leading IPTV providers. As a freelance product manager, I drove the development, launch, and growth of waipu.tv apps on: Android TV, waipu.tv 4K Stick, Roku, waipu.tv Hybrid Stick, LG and Samsung. This broadened platform reach and accelerated subscription growth.
jameda – Group Product Manager
2022 | Munich/Warsaw
Led the product development for jameda’s marketplace and key features like search experience, doctor listings and ads. Helped to integrate jameda’s products with Docplanner after the acquisition by a global healthcare unicorn, driving alignment across Munich and Warsaw teams.
Zeppelin Digit – Interim Head of Product Delivery
2021 – 2022 | Munich
As the interim head of product delivery, I led a cross-functional team of product owners, scrum masters and UX designers to drive the company’s digital transformation. Defined and executed a digital product strategy, aligning the team around a clear roadmap to deliver impactful results.
Miele X – E-Commerce Project Lead
2020 – 2021 | Amsterdam
Relaunched international D2C e-commerce stores as part of the newly established Miele X digital hub in Amsterdam. Took ownership of the end-to-end migration to a new e-commerce platform, ensuring that we delivered on time and within budget.
Convercus – Head of Product
2019 – 2020 | Munich
Led the development of the startup’s SaaS customer loyalty platform, enabling backend integration with B2B customers. Built the product organization from scratch, ensuring that the right structure was in place to ship product improvements iteratively. Took ownership of relaunching the Convercus website to better display the product portfolio and align with the product strategy.
ProSiebenSat1 Digital – Product Owner CMS
2019 | Unterföhring
Introduction of a headless CMS to scale ProSiebenSat.1 Digital’s content infrastructure, including websites, OTT apps, native apps and HbbTV portals. The CMS serves structured content via APIs, supporting seamless front-end integration and a cohesive multi-channel experience.
wee.com – Digital Marketing Lead
2018 - 2019 | Munich
wee.com was an omnichannel marketplace startup. Built performance marketing across 8 target markets, driving SEA, display, email, and retargeting campaigns. Trained team members in web analytics, SEO, A/B testing and online marketing tools.
AutoScout24 – Product Manager Machine Learning
2017 - 2018 | Munich
Launched the ML-driven product price estimation and price evaluation for Europe’s largest automotive marketplace, advancing product innovation and new growth opportunities. Led product discovery initiatives for automotive-specific scenarios to identify customer needs and spin up prototypes to validate hypotheses.
AutoScout24 – Product Manager CMS
2016 - 2017 | Munich
Ownership in evaluating and launching a headless CMS to enhance content management capabilities. The CMS provides structured content via APIs for multi-channel delivery. Trained teams on CMS use, focusing on editorial workflows and content modeling to drive growth across the automotive marketplace.
Bundesliga (DFL Digital Sports) – Product and UX Consulting
2015 - 2016 | Munich
Drove agile product development for the official Bundesliga websites, shaping B2C digital strategy and refining product positioning. Optimized registration flows, achieving a double-digit conversion rate improvement. Built interactive prototypes to validate web and mobile features.
Telefónica Germany – Technical Project Lead
2015 | Munich
Freelance project lead to drive a sales and marketing partnership, enabling Telefónica contract sales on Amazon.de. Led system integration between Telefónica and Amazon, coordinating interface development with global teams across India and the USA.
M-net – Agile Methodology Coaching
2015 | Munich
Provided agile coaching and hands-on support to start agile practices within the online services department, focusing on Kanban usage and iterative improvements. Consulted on roadmap planning strategies to enhance alignment across teams.
Telefónica Germany - Business Analyst
2015 | Munich
Coordinated cross-department requirements gathering and stakeholder interviews for a group-wide change management initiative.